The 2010 Imperative Global Emergency Teach-in just wrapped up, and I think it's safe to say that the event was a great success. Though I haven't heard reports about how many people actually tuned in, Ed Mazria told me beforehand that they were predicting at least a quarter million attendees worldwide. If even a portion of that number heard the 3.5-hour teach-in, there's no doubt that we now have a new flock of green design evangelists in the making. The event was informative, inspiring, and the webcast ran incredibly smoothly (I watched from my dining room table).
Moderator Susan Szenasy, Editor-in-Chief of Metropolis Magazine gave brief opening remarks and then introduced speaker #1, Dr. James Hansen, Director of NASA's Goddard Institute for Space Studies. Hansen's talk was something of a Climate Change 101 lecture, with slides presenting future scenarios in the event of "business as usual" versus a radical shift in the way we live. Like Al Gore's slideshow, it was a pretty grim and serious picture, but Hansen emphasized that this is not about doom and gloom, it's about immediate action, and recognition of an opportunity to leave future generations with a better planet.
Next came Ed Mazria, who Susan Szenasy rightly characterized as the father of the 2010 Imperative, and its big brother Architecture 2030. Mazria, too, spent some time exposing the grim potential future we face if sea levels keep rising. But he moved swiftly toward the immense possibilities designers today face to contribute to radical reductions in greenhouse gas emissions by pushing the building industry towards responsible practices. He cited the many stats we've heard here before, indicating the profound impact buildings have today on the amount of CO2 in the atmosphere, and therefore how different the world would look if we simply committed, starting immediately, to changing the way we design, build and renovate.
The 2010 Imperative calls, among other things, for one single sentence to be added to the assignments in all design schools, which would direct students to keep the planet's health in mind as they work: "All projects must be designed to engage the environment in a way that dramatically reduces or eliminates the need for fossil fuels." Mazria asserted that adding just that one line would revolutionize design education; teachers don't need to know anything about climate change to include the directive, and students will go out and gather information, and bring it back to the classroom, teaching their peers and teachers as they go. The Imperative also calls for "complete ecological literacy in professional design education" by 2010, meaning that schools who sign on to the commitment would be promising to include ecological education in design curricula. And finally, it calls for schools themselves to work towards carbon neutrality, so that students don't feel as though they're working towards goals that their own campuses ignore. This could mean implementing sustainable design strategies, generating on-site renewable power, and/or purchase renewable energy credits (20% max).
Chris Luebkeman, Director of Arup's Global Foresight and Innovation Initiative was the third and final speaker. Arup is a huge global company with projects spread out all over the world. Luebkeman was asked to select a few to highlight today, which was no doubt a difficult task. The ones he did select are all projects we've talked about on Worldchanging in the past -- models of commercial and multi-family residential building that were ahead of their time when built, and continue to set a high bar as the rest of the industry catches up. Luebkeman introduced Dongtan, China's first sustainable city; BedZED, the ultra-hip urban development in London; and The Gap headquarters near San Francisco, CA, which has become known for its green roof, and for being one as of the greatest working environments around.
He closed with a great slide from Winnie the Pooh, which says:
Here is Edward Bear, coming downstairs now, bump, bump, bump, on the back of his head, behind Christopher Robin. It is, as far as he knows, the only way of coming downstairs, but sometimes he feels that there really is another way, if only he could stop bumping for a moment and think of it.
It brought a genius bit of levity and obviousness to the close of the three-speaker sequence, pointing out that we, like Pooh Bear, have been dragging along in our upside-down-and-backwards ways for so long, we seem to think that the way we're operating is the only way. Unlike Pooh, though, Luebkeman pointed out that we do have a moment to stop bumping our heads against the monotony and familiarity of our current system, and consider whether there might be an alternative - an existing, attainable option - that would let us see the path ahead more clearly, and put an end to the misery we're causing for ourselves.
There will be a continuing forum at 2010imperative.org for those who want to remain involved in this conversation. There are tremendous resources available for learning how we as individual designers, design schools, firms and agencies can prepare to build and pass on a healthier planet than we inherited.
Congrats and thanks to those who put on this event and made it globally accessible and free.









