Sooner than you think, it won't matter when you forget your wallet at home - as long as you've remembered to grab your mobile phone. As Ethan, Sarah, and I have discussed previously, mobile banking is coming, and it's coming fast. Broadly speaking, mobile banking means conducting formal financial transactions using a mobile phone. Sounds simple, right? As with many seemingly worldchanging ideas, the devil with m-banking is in the details.
M-banking is a regulatory nightmare. Banking regulators are (rightfully) worried about fraud, money laundering, identity theft, and a myriad of other security issues. Meanwhile, the telecom regulators are wary of the banking guys stepping on their toes and telling them how to manage networks, frequencies, and customer safeguards. For this to work, you've got to get two groups of regulators to agree on a whole new set of rules - not an easy thing to do.
It seems like Kenya has overcome this barrier with Safaricom's launch last week of M-Pesa, a new money transfer and bank account service. The Guardian reports on how M-Pesa works:
There is no need for a new handset or SIM card. To send money you hand over the cash to a registered agent - typically a retailer - who credits your virtual account. You then send between 100 shillings (74p) and 35,000 shillings (£259) via text message to the desired recipient - even someone on a different mobile network - who cashes it at an agent by entering a secret code and showing ID. A commission of up to 170 shillings (£1.25) is paid by the recipient but it compares favourably with fees levied by the major banks, whose services are too expensive for most of the population.
So far, so good. A bit of context: M-Pesa was developed by Vodafone, who owns 35% of Safaricom, and is part of Vodafone's larger strategy to reach the base of the pyramid with new goods and services. They're not alone -- the GSM Association, in conjunction with Mastercard, recently announced a partnership to link local banks and local mobile carriers to enable m-banking. And at the CTIA (Wireless Association) conference in Orlando, Visa USA President John Coghland spoke of the convergence between mobile communications and payments, signaling Visa's entry into this space.
Of course, the epicenter of m-banking is the Philippines, where Smart Communications' Smart Money and Globe Telecom's G-Cash essentially serve everyone who has a mobile phone - which is almost everyone. The Philippines is a bit of a regulatory outlier, in that the banking regulators more or less got out of the way, but it still shows just how much potential there is for m-banking worldwide.
Notice that the m-banking phenomenon is not taking place in the United States, Canada or in Europe. We already have an established credit card infrastructure, and most of us have addresses and credit histories - allowing us to open bank accounts. The untapped market here is at the base of the pyramid - all the people who have no formal address, no credit history, living in rural areas without credit card machines but with good access to the cellular network. It's a perfect storm for leapfrog technology. A couple projects are off the ground - the latest being M-Pesa - so only time will tell the impact of m-banking. Considering how many people have access to a mobile network, and how many don't have access to a bank account, I'd be willing to bet that the impact could be considered worldchanging.









