Ally Dick Manning has written a provocative piece on the agricultural future of green biotechnology

"...the quest for a longer-lasting tomato didn't end there. As the Flavr Savr was stumbling (Monsanto eventually abandoned it), Israeli scientist Nachum Kedar was quietly bringing a natural version to market. By crossbreeding beefsteak tomatoes, Kedar had arrived at a savory, high-yield fruit that would ripen on the vine and remain firm in transit. He found a marketing partner, which licensed the tomato and flooded the US market without any PR problems. The vine-ripened hybrid, now grown and sold worldwide under several brand names, owes its existence to Kedar's knowledge of the tomato genome. He didn't use genetic engineering. His fruit emerged from a process that's both more sophisticated and far less controversial.

"Welcome to the world of smart breeding."