The combination of high gas prices, The Day After Tomorrow, and an already-active political season means that there will be plenty of opportunities for energy and environment activists to get some media play. Network-Centric Advocacy has a great article listing some short guidelines for making sure you get your point out there. The article is brief and well-worth reading as a whole, but here are the bullet points:
"Perfect storm" moments like this don't come around very often. Take advantage of the situation!
I just had a book review on Goodstein's "Out of Gas" posted by slashdot - there are over 1000 comments. This is definitely the time to take action on energy/environment issues - Goodstein's analysis provides one good, sober guide to the problem.