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Fortune On Renewable Energy
Jamais Cascio, 20 Aug 04

WorldChanging ally Gil Friend notes that Fortune has joined Business Week in grappling directly with the issue of the need for alternatives to petroleum. The full article is behind a pay-to-read wall, but SolarAccess.com has an extended summary. Fortune's four-point plan includes: Improving fuel efficiency; more spending on alternative fuels; redoubled commitment to efficiency; and getting serious about solar and wind. Hardly a radical agenda, but as these ideas increasingly become the conventional wisdom of the business world, more radical approaches become much more thinkable.

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