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Washington Post on Emission Cut Benefits
Jamais Cascio, 1 Mar 05

Michael Northrop, director of the global sustainable development grant-making program at the Rockefeller Brothers Fund, has a to-the-point editorial essay in yesterday's Washington Post. In "Benefits of Cutting Emissions," Northrop lays out the case that, indeed, companies and countries which have gone ahead and worked to reduce greenhouse gas emissions (by improving efficiency, bringing in new technologies, or through other business process changes) can see a marked improvement in their economic and financial performance. The essay is little more than a checklist of examples -- many of which will be familiar to WorldChanging readers -- but it's good to see them collected in one spot, and in a mainstream publication. It's a good, pithy rebuttal to those who continue to tell tales of economic disaster if we dare try to cut greenhouse emissions.

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