I'm not holding my breath on this one, but stranger things have happened.
In the new movie "Be Cool," a sequel to the quirky 1995 "Get Shorty," John Travolta's character ("Chili Palmer") is stuck against his wishes behind the wheel of a hybrid -- in this case, a Honda Insight -- much like he was stuck in a minivan in the first movie. And, as before, he goes about convincing the gangsters and gangstas he interacts with that he's the cool one with his hybrid, making everyone else switch to a similar vehicle.
This is not an unadulterated good; the humor of the subplot rests on the audience assuming at the outset that hybrids are, in fact, not cool. That's not necessarily the case, Ed Begley Jr. notwithstanding. Regardless, if the end result is more people demanding hybrid cars, it's probably worth it.
(Via Mixed Power)