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Recycled products as lottery ticket
Regine Debatty, 31 Mar 05

The National Consumer Council in Britain is planning "recycling lottery" to encourage people to adapt to a more environmentally-friendly lifestyle.

A similar scheme in Norway boosted the number of people who recycled drink cartons from 30 to 70 per cent. Participants squashed the carton, wrote their name and phone number on it and dropped it into the recycling bin to go forward for the prize draw.

The NCC believes the lottery could be a good way to target Britain’s growing battery mountain.

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