The NGO world is changing. The tech bloom in tools for distributed collaboration and networked advocacy is giving birth to a new set of possibilities for how to involve citizens in creating change. Some NGOs are fighting those changes tooth and nail -- trying, for instance, to shut down independent online discussions of their work -- but others are trying to evolve:
Midway through December of last year, the progressive advocacy organization TrueMajority sent out an email to its 535,000 members with this introduction: Yes, the elections went the way they did, but a new day (or at least a New Year) is dawning and were in the midst of our annual planning process here at TrueMajority. So wed like to know what types of things youd like your organization working on in 2005.
Phrases like your organization and wed like your ideas are not the common parlance in most newsletters of large advocacy groups in America. The idea that members would dictate the agenda of the association they belong to, as opposed to doing the bidding of the leadership, is anathema to the top-down decision-making culture that still predominates among these groups.
I still haven't seen any large NGO that's jumped into member-driven networked advocacy with both feet, but I'm sure it's going to happen at some point soon. And I expect that when it does, it'll be manifestly worldchanging. Keep an eye out: this is one of the big wild cards.









