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Sustainability and Competitiveness in the EU
Alex Steffen, 28 Apr 05

This new report summarizes the kinds of actions that will help "synergize sustainable consumption and competitiveness" in Europe. It's serious hardcore intense wonkery, and I disagree with big chunks of it, but it's full of interesting ideas:

Eco-efficiency is regarded as the most viable strategy to obtain competitiveness and sustainability, but it will not do the job alone. Eco-efficiency reaches its limits when the expansion of production and trade overcompensates what has been achieved. The political challenge is to initiate a debate on sufficiency, a new perception of values, and a profound re-orientation of our societies. This will not be possible by efficiency alone. The quality and size of the economy will only change when people seriously ask what is enough and when the wealth of money loses its dominant position to the wealth of social relationships. This change in thinking will not lead to the break down of the economy or society, but the volume of the business of the purchase economy will shrink.

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