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By Nature
Alex Steffen, 6 Jul 05

There are a ton of sites out there encouraging you to shop more sustainably. While none is yet a truly useful guide to really changing your life, to making your life bright green, there's clearly momentum in that direction.

The latest British entry in the field, By Nature ("organic and ethical living") is one I rather like. Very little preaching, apparently worthwhile goods, some vision of the bigger picture challenges. Check 'em out.

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Comments

As one of the owners of By Nature, it's great for me to see a review on a site like Worldchanging.com. I'd like to add that we know there's a long way to go before we can truly claim that we've cracked the concept of sustainable shopping.

That said, perhaps we can do it with the help of the people who read these pages. We've tried to incorporate places for people to send us their suggestions and feedback about our site and we would love to hear from you.

One thing we are trying to do is to offset our CO2 emissions. We've taken the first step, in association with Climate Care, of offsetting a certain amount of CO2, that hopefully corresponds to our direct energy use, but if anyone can suggest practical ways to measure the energy use in our supply chain I'd like to hear about it.

I have also added a link on our site to the Worldchanging.com article "Why We Really, Really Need the Definitive Guide to Bright Green Living" as that provides a host of new references. It may not yet be easy to find the link but we'll work on that too.

Finally, here's a great small world story:

Last night I spent the evening at a talk being given by Alan Atkisson about the book "The Natural Advantage of Nations" and was told to check out www.worldchanging.com to learn about the theory of "inclusive wealth." A few hours later my wife and fellow Director of By Nature tells me that our web site has just been reviewed on, you've guessed it, www.worldchanging.com and I can assure you that the two events were quite unrelated.

Graham Randles


Posted by: Graham Randles on 7 Jul 05



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