Prediction markets, like Yahoo!'s recently opened "Buzz Game" -- a "a fantasy prediction market for high-tech products, concepts, and trends" -- are pretty interesting, but occasionally controversial. Most of you will remember the US Defense Department's Policy Analysis Market project, which allowed (in effect) bets on the likelihood of coups, assassinations and mayhem in the Middle East. The Buzz Game isn't quite so provocative; players can buy and sell "stock" in various tech-related concepts, such as operating systems, rumored items, online maps, even massively-multiplayer games, receiving dividends based upon the frequency of searches on the term on Yahoo! (all the money is virtual, so no real cash changes hands).
It may not be provocative, but it is inspiring. In looking at the Buzz Game, the folks at Network-Centric Advocacy came up with a good idea:
I used to think Yahoo was not into the new ideas game but apparently innovation is alive and well at Yahoo. We really need one of these for environmental issues tracking.
There's a sign that Yahoo! may have noted this idea, as the Buzz Game site now has an "experimental" market tracking the buzz around Atlantic Hurricanes. And while the market opportunities for this particular topic seem a bit limited to me, the hurricane market does prompt the question of what subjects would make for interesting markets, should an environmental prediction market emerge. Would we be more interested in types of events (hurricane, drought, heat wave, pandemic) or locations (India, Brazil, France, Indonesia)? The incidence of general terms ("global warming" vs. "climate change") or specific concepts (insolation, carbon cycle, whiplash ice age)? Would solutions (solar power, mass transit, high-efficiency appliances) be better markets than problems (refugees, sea level rise, permafrost melt)?
What could we learn from an environmental prediction market? It seems to me that the market for whichever concepts are in play would reflect current events and emerging concepts, and would be more of a way of measuring increasing public interest in a subject than a way of predicting events. That doesn't mean it wouldn't be of interest; indeed, it could be a good early indicator of changing attitudes towards environmental issues.
What do you think we could get out of an environmental prediction market? And where could we get one set up?








