This is actually one of my favorite topics -- how to get people to care about issues. Preaching, of course, doesn't work. And now that we've become properly desensitized, alarmism is an even weaker strategy. But selling. Now, in a consumerist society like ours, that always works.

So here's a question for you: How can we make prevention of climate change s e x y? (Note: I tried to write that as one word, but my post was blocked for "questionable content", and I think that was it. But I digress.) How do we make prevention of climate change an "in" thing? How do we make it something folks want to do? Or even (dare we dream) want to *pay* for?

Perhaps you WorldChanging folks could host a competition to see who among this creative and ingenious community can come up with the best slogan and/or poster that makes prevention of climate change s e x y. I'd love to see what people come up with.