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Culture Jamming the Tahoe
Jamais Cascio, 30 Mar 06

Chevrolet has opened up a site asking visitors to create advertisements for its ginormous SUV, the Tahoe, using a collection of clips and soundtracks, as well as your own text.

Thing is, there's no reason you have to make ads in favor of ginormous SUVs...

The good folks at Network-Centric Advocacy are collecting links to (and, where possible, recordings of) "Chevy Apprentice" ads talking about global warming and similar subjects. Here's an example. If you come up with a good one, be sure to post the link there -- and here, of course!


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We're trying to start a 'Chevy Carnival', where people post an entry on their websites with the commercial they created and include a list of ads found in previous websites. The list obviously grows going further down the chain...

There are quite a few reports of ads censored almost immediately. Host the carnival and pass it on.

Posted by: gillo on 30 Mar 06

Funny thing is, even the "negative" ads would make the Tahoe more attractive to its target demographic.

Posted by: fred on 30 Mar 06

The best way to fly under the contest's radar (and keep your ad viewable longer) is to create it, send the email link, but don't enter the contest. I have tons of links to the activist ads on my blog, including mine. Most of them are still viewable. :)

Posted by: Anne on 31 Mar 06

I just started a site where we can rank all the videos people have created.

Anyone can submit, and anyone can vote.

Please let people know about it. I don't know enough people to get the word out by myself.

Posted by: heavyonthechevy on 3 Apr 06

We've created an index for this great task of coming up with the best alternative ad.

Posted by: Sterling D. Allan on 4 Apr 06

My entry:
"Think we could hit a pedestrian?"

Posted by: Fischer on 4 Apr 06

Mine's here:

much fun!

Posted by: Cityzen Jane on 4 Apr 06



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