As we've mentioned several times recently, spring 2006 is arriving amid a sustainability frenzy, heralded by an explosion of media coverage on all things green.
Today marks the online release of Wired's Green issue. We're delighted to the see the words of our own Alex Steffen introduce the conversation, which also includes Al Gore, and a select group of "neo-greens," who've helped push sustainability into mainstream culture and consciousness.
This "Next Green Revolution" - as Alex said on Earth Day - really does need to be regarded and enacted not as a facelifted reiteration of a decades-old movement, but as a series of present-day solutions to present-day problems. That perspective comes through loud and clear in Wired. As we create a more sustainable civilization, we need people to actually understand the systems which make that civilization possible -- techies, engineers, architects, designers, investors and entrepreneurs -- as well as green-minded citizens and consumers. Technology and business aren't the only tools we have to change unsustainable systems, but they are key mechanisms of the movement towards a greener future. It's great to see a 21st Century environmental perspective on the pages of a publication that so heavily influences these fields.
