One hears a lot of sniggering in new media circles about how old media leaders just don't get it. Well, reading this speech from BBC head Mark Thompson will disabuse you of that notion. It's a smart, thoughtful, completely with-it analysis of the Beeb's "Creative Future" explorations and what they've taught the company about its changing place on the media landscape. Given the BBC's history, it's a pretty radical departure, and full of interesting lessons about broadcasting today:
There are two reasons why we need a new creative strategy. Audiences are changing. And technology is changing. In a way, everyone knows this of course. What's surprising - shocking even - is the sheer pace of that change. In both cases it's faster and more radical than anything we've seen before. ... Technology which empowers those audiences, transfers control from us to them, lets them consume what they want, when they want, lets them create content, lets them participate.