Today's Independent has an article revealing findings from the Fraser Ethical Reputation Index, a consumer opinion survey released in May measuring public opinion of the ethical behavior of over 40 major corporations from Kellogg's to Disney to Coca Cola.
The article offers a collection of reviews that includes their annual turnover (in British Pounds), their Fraser Rating, and short answers to: Why do we hate them?, What are they doing about it?, Do we believe them?
The article also includes a ranked list of 42 companies based upon 1,300 consumer opinions of their ethics. Least ethical? McDonald's...Most ethical: Body Shop. (Keep in mind this is a consumer opinion poll, not a scientific study.)








