Brand Behemoths Appeal to the Greens
Sarah Rich, 8 Jun 06
Today's Independent has an article revealing findings from the Fraser Ethical Reputation Index, a consumer opinion survey released in May measuring public opinion of the ethical behavior of over 40 major corporations from Kellogg's to Disney to Coca Cola.
The article offers a collection of reviews that includes their annual turnover (in British Pounds), their Fraser Rating, and short answers to: Why do we hate them?, What are they doing about it?, Do we believe them?
The article also includes a ranked list of 42 companies based upon 1,300 consumer opinions of their ethics. Least ethical? McDonald's...Most ethical: Body Shop. (Keep in mind this is a consumer opinion poll, not a scientific study.)
The Guardian ran another interesting consumer ethics piece today, When Big Business Bites, about the plunges in ethical ratings (given by ethiscore.org) following "ethical" brands being bought out by large corporations, e.g. Green & Blacks now owned by Cadbury's, Body Shop now owned by L'Oreal.
Posted by: Gyrus on 8 Jun 06
Great pick-ups. So glad I didn't miss these. Thanks
Posted by: will on 9 Jun 06
