In the last year or two, a number of colleges and universities have begun to get greener; new dorms and classroom buildings, as well as redeveloped programs that focus on sustainability, now dot the U.S. The Worldwatch Institute's Eye on Earth recently featured a piece on what the New York Times dubbed "the greenest generation" -- 18- to 24-year-olds pursuing higher education. Worldwatch is also compiling a list of campus greening initiatives, for which they welcome additional suggestions.
What's really new on this front, however, is coming from no other than the green generation's cultural sculptor: MTV. As we mentioned recently, MTV's been running a "12-step program" called Break the Addiction, aimed at teaching people in simple terms how to live more sustainably. As part of this program, they've just launched a national Break the Addiction Challenge, in concert with the related Campus Climate Challenge, to activate youth towards creating solutions to combat global warming, beginning at school.
According to the press release:
In an MTV/CBS News poll released in June, for the first time ever, young people named the environment as the number one response to the question "Which is the most important problem your generation will have to deal with?" 81% of young people in the same poll say steps need to be taken right away to counter global warming.
Over the course of the year, students will develop solutions and policy change proposals with the goal of achieving 100% clean energy in their schools. MTV will award a select few with media attention, prize money, and [for some] an "eco-renovation" of their student lounge.
Whatever association used to accompany the term "MTV Generation," it's time to reconfigure that mental map. This is no couch-bound, Beavis & Butthead-watching population. There's a youth climate movement afoot; and if you need evidence, they have a blog.
