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Blood Diamonds, Transparency and the Emerging Power of Global Citizen Action
Alex Steffen, 9 Sep 06

Diamonds, like barrels of oil, are worth cash money everywhere, and, again like oil, the international trade in diamonds has destabilized whole regions and promoted criminal regimes. They have helped fuel the genocidal Congo wars and kept Angola in chaos. They are intimately tied to the black market in weapons. Terrorists even traffic in them to finance their plots. And these "blood diamonds" are sold in large numbers, by the billions of dollars, on the diamond bourses of Antwerp and other cities.

This is a classic example of a place where our choices -- buying a diamond to catch the eye of one's intended, for instance -- fuel destruction and suffering in far-off lands, but where the connection is kept hidden from us by secretive corporations. When it comes to most commercially available diamonds, it is almost impossible to know if your dollars are funding the enslavement of children or the murder of entire villages. There's simply no way of knowing in many retail outlets.

London's Global Witness wants to change all that. They're bound and determined to end the trade in blood diamonds -- and the methods they've been using illustrate the growing power of international advocacy networks to change the world.

People increasing demand global transparency. Corporations which behave opaquely not only magnify the damage they do to their reputations if they're caught acting unethically, but increasingly raise the odds that they will be caught. As William Gibson says

"It is becoming unprecedentedly difficult for anyone, anyone at all, to keep a secret. In the age of the leak and the blog, of evidence extraction and link discovery, truths will either out or be outed, later if not sooner. This is something I would bring to the attention of every diplomat, politician and corporate leader: the future, eventually, will find you out. The future... will have its way with you. In the end, you will be seen to have done that which you did."

Diamond merchants depended on a veil of secrecy about the origins of their stones to protect them from the consequences of their trade. Global Witness realized that if it could tear down that veil, consumers would react with horror and disgust to the reality they saw, so GW began with awareness-building tactics familiar since the Abolition movement: lobbying, letter-writing, the issuing of reports. But it wasn't until their 1998 report, A Rough Trade, that their impact began to be felt. As Matthew Hart puts it in his recent book, Diamond: A Journey to the Heart of an Obsession:

"The diamond wars were a secret of the diamond trade until, quite suddenly, they were not. ... [A Rough Trade] attacked the diamond trade for colluding in the war. It used statements pulled from various public documents to demonstrate the ease with which Abgolan war goods flowed into Antwerp. The United Nations had been struggling with the war trade itself, without much success. A Rough Trade's success lay in presenting the details of the war in an accessible form. Statistics were laid out for easy reading, with maps and chronologies and even a short glossary. A photograph showed a pit holding the mud-caked bodies of victims of the war; another depicted long lines of miners in slave conditions passing buckets out of a pit. A table of figures listed the annual revenue from illicit diamonds. By leafing through the booklet one could gather at a glance the sordid history of the war, its human and material costs, and, in language made chilling by the context, the commercial considerations of the diamond business."

The public outcry was deafening. Suddenly, blood diamonds were front page news, and the diamond cartels were threatened by a global consumer boycott -- a threat which still hangs over their heads.

Others have told this story. But what is often overlooked is the degree to which new communications technologies and new advocacy techniques -- particularly the Net and networked activism -- both made possible Global Witness' success and are changing the dynamics of globalization.

Global Witness skillfully used a combination of sousveillance of the diamond industry (combining everything from insider leaks to industry reports to snooping on the ground) and online networking to leverage a number of supporters and media contacts far beyond the normal reach of a small NGO. While the diamond trade is still awash in blood diamonds, big companies like DeBeers have been forced into a self-justifying dance (including the creation of an interim monitoring agreement known as the Kimberley Process) that many observers believe will eventually lead to global systems for tracking the origins (and conditions of production) of all diamonds; while some companies are already catching on, even teaming up with international NGOs.

Global Witness itself has launched new campaigns spotlighting the global trades in tropical timber and illegal oil.

There are a few trends worth pulling out here.

First, the open source software adage, known as Linus' Law (that "with enough eyeballs, all bugs are shallow") is coming to apply to international trade and the global behavior of multinational corporations. With enough observers, all trade is transparent, whether the interests involved want it to be or not.

This increasingly applies even to places where multinationals and local oppression go hand in hand, as groups like Witness, Amnesty International, Benetech, Human Rights Watch and Transparency International grow more effective at both exposing abuses and protecting human rights workers. We're still a long way from the ideal here, but the trend is stark and clear.

Second, international advocacy networks are growing far stronger, far more quickly than anyone would have predicted a few years back. In places and forums where the powerful are used to operating in secret and with impunity, NGO networks are forcing change, from the WTO to the intellectual property "copyfights." We have already seen how effective such networks can be, for instance, in the work of the global campaign to ban landmines.

Not only are concerned citizens around the world more connected to each other, in a movement-as-network sort of way, they're also getting better at convincing their fellow citizens to pay attention. Bloggers, for instance, have become integral to the human rights movement, while small bits of viral video can reach millions in days -- and the tools for producing them are spreading rapidly. (All of this, by the way, plays into the recent moves by repressive governments to stifle Net freedom and is why all of us should care about the freedom to connect.)

And these international advocacy networks are growing in reach and sophistication. One sees this in the One Campaign and in the growing availability of tools to help citizens act effectively as networked observers. Already, anti-sweatshop campaigns have not only forced change in multinationals' practices, but have actually raised working standards in non-multinational owned shops as well, according to the UN.

It would be easy, and foolish, to overstate the victories here. After all, Antwerp is still awash in blood diamonds. Torture, extra-judicial arrest and secret imprisonment are now routinely practiced by several nations which once were strong advocates for human rights. China censors the Internet. People are still dying by the thousands in Sudan, the DRC and elsewhere.

But it would also be wrong to underestimate the power of the trend here, or precisely how much influence informed and connected citizens can actually exert today, or how much that leverage could grow.

Yesterday, my friend and I walked the grounds of the Dachau concentration camp, outside of Munich, where the Nazis murdered at least 30,000 people. It was a clear, crisp sunny Bavarian day, which somehow magnified the horror of the place. And what stood out for me most was that the camp was run for a dozen years, and was still a shock to Americans when it was liberated. Many people, Americans and Germans alike, either didn't know or were allowed to be complacent in the face of knowledge of exactly how monstrous the Nazis were. The victims of Dachau -- socialists, homosexuals, prisoners of war, Jews -- died invisible to the world, just as the victims of Darfur do today.

Burke said that all that is necessary for the triumph of evil is that good people do nothing. Perhaps today we should change it to read all that is necessary for the triumph of evil is that good people see nothing -- and more eyes are opening now than ever before.

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Comments

I recently learned about a Canadian diamond company called Igloo Diamonds that seems to be doing things in a "world changing" kind of way. They mine non conflict diamonds, and use the profits they make from each daimond to clear a landmine. You get a certificate with your diamond which tells you which area your purchase helped to clear. I haven't bought from them yet, but if the time comes I will.

http://www.diamonds.ca/


Posted by: Angela on 9 Sep 06

I just bought my wedding ring this weekend from a small jewelry shop in Western Springs, IL that is becoming one of the national leaders on the retail end of this equation.

Leber Jewelers: http://www.leberjeweler.com/

They use only Canadian diamonds (maybe from the same mine refered to in the above comment, couldn't find that info on their website), and they source their colored stones from countries other than Myanmar (Burma) where many of the world's colored stones come from. They also use recycled metals to make their EarthWise jewelry line.

My wife-to-be and I bought wedding bands from their EarthWise line. White gold, alloyed with palladium. I got the "Cleveland" and she got the "Lucy" model.

I learned about Leber Jewelers when Brian Leber spoke at the Chicago Green Drinks last spring, and he has also been featured on Chicago Public Radio's WorldView program, as part of their global activism series.

http://www.chicagopublicradio.org/programs/worldview/series/globalactivism.asp

Brian's wife, who sold us the rings, said that they just got back from a meeting in NYC where Brian spoke to basically all of the major executives in the business. Pretty amazing the influence that a small group of dedicated individuals can have, isn't it?


Posted by: greg e on 11 Sep 06

Great post, Alex. Much of what you wrote also applies to Coltan, a mixture of Columbium and Tantalum, vital to many electronic devices including computers and cell phones - and therefore striking closer to home for many readers of this site.


Posted by: David Foley on 11 Sep 06

I wondered, where do we get our Coltan, and came across this on Wikipedia:

http://en.wikipedia.org/wiki/Coltan

Apparently, at least according to the article, 80% of it is in the DRC.


Posted by: Alex Steffen on 12 Sep 06



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