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M-Squared + a Podcast with Jennifer Leonard
Sarah Rich, 12 Sep 06

m2.jpg Coming up on October 3 in San Francisco is the third annual M-Squared Conference, hosted by Influx, a cutting-edge, future-focused brand consultancy and cultural trend-forecaster. I attended last year's conference and left greatly inspired by a stellar lineup of speakers.

This year's conference promises to be equally packed with brilliant presentations from a number of influential culture leaders including John Battelle, chair and founder of Federated Media, Josh Quitter, editor of Business 2.0, the founders of Dwell Magazine, and Jennifer Leonard, co-author of Massive Change and writer for IDEO.

Today, Influx posted a podcast interview with Jennifer Leonard as a precursor to the conference (and a taste of the goods for those who can't attend). Jennifer talks, among other things, about the genesis of the Massive Change project, which she worked on with Bruce Mau. Massive Change opens this week as an exhibition on the future of global design at the Chicago Museum of Contemporary Art (more reports on the opening to come).

She also speaks of her radio show which revolved around research across a number of different global "economies" as a wide lens for examining the future of design writ large. She interviewed a host of critical thinkers for one hour each, asking, "How are people looking at the problems that we share globally and finding innovative solutions?" The people she was able to talk to and the answers she received comprise a radically inspiring picture of what's already possible through the sheer will and brilliance of an existing worldwide network of innovators.

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The TasteTV feature segment on last weekend's Dwell on Design conference is now appearing at www.TasteTV .com. "From the pages of the modern home magazine, DWELL, comes the DWELL on Design event, where the best in home and kitchen design, architecture, prefab and modular houses, and sustainable living is presented, viewed and discussed." It can be seen at, and at TasteTV Segment Direct Link

Posted by: Kevin at on 17 Sep 06



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