From the website:
mtvU and GE are asking individuals and teams of college students from around the country [U.S.] to submit innovative, groundbreaking ideas for projects that would make their schools more environmentally responsible. Any idea, mammoth or minuscule, that makes a significant and positive environmental impact is welcome - the sky's the limit. Tell us about it and we'll award the school with the best idea a $25K grant to bring the plan to life as well as an mtvU concert on the college campus.
Flyers being handed out on campuses are made from paper interlaced with marigold seeds that will sprout if planted!