I thought I might really have to hunt to have anything worthwhile to say about holiday gift giving. Sure, there's plenty more "green" stuff to buy this year. As Alex pointed out in a recent San Francisco Chronicle article, it's increasingly common for consumers to be curious about the backstory of the stuff they buy. Whether it's a pair of shoes or a refrigerator, a product's history and ultimate destination are more traceable than before, and therefore we are able to purchase gifts with a clearer conscience than before. But it's still stuff, you still have to drive somewhere to get it (or have a truck drive to deliver it), and ultimately it's not causing any radical shift in a tradition that boils down to a fair bit of waste.
Not that we don't like presents! This is not a manifesto for renunciation or sacrifice. Rather, it's a spotlight on a new project called Changing the Present, which is in the business of promoting meaningful gifts (and putting stupid gifts to shame). Here's their motivator:
Every year, one hundred billion dollars is spent on holiday presents. That's "billion" with a "b" and 100 with a hundred. Imagine, for one delirious moment, what could be done this very year if all of it, or even some meaningful percentage, went to changing the world for the better.
To help us imagine that, Changing the Present offers a long list of supportable causes and non-profits and allows the user to search according to specific criteria and select exactly what kind of gift to give. It's a way to ensure that our philanthopy is direct and effective (an issue we address often). You can contribute to delivering wheelchairs to landmine victims; help pay for an eye exam, glasses or cataract surgery; offer a loan to microfinance entrepreneurs; facilitate internet access in limited-resource areas, or even buy a One Laptop Per Child machine. They also offer gift certificates, a registry, a place to stash wishlists, and a networking area where you can create a personal profile.
As a bonus, Changing the Present has established the Stupid Gifts Hall of Shame, which reminds me a little bit of SkyMall (one of my favorite catalogues) with less useful merchandise. Here you can submit your own nominees for the digital pages of tasteless gift mockery.
Since giving a gift -- even a bad one -- is always in part meant to make the giver feel as good as the receiver, it seems logical that we ought to be trying to give things that we actually feel good about, not just for the gesture of giving, but for the ultimate benefit of the gift itself. Changing the Present might be a good place to start.
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