by Twin Cities local blogger, Colin Kloecker:

Twin Cities’ traffic is ugly. Even if it’s not as notoriously nasty as L.A., San Francisco, and D.C, you’ll find very few people who would argue that something doesn’t need to change. That change started with the arrival of both Flexcar and Zipcar, and now, we can add a third innovator to the mix: NuRide.com, which has recently partnered with St. Paul Transportation Management Organization and added our capital city to its service area.



Already benefiting cities like New York, Washington D.C., and Houston, NuRide.com connects people who want to carpool and rewards them for their it. Members rack up points for each ride and earn discounts and other benefits at locally participating businesses. NuRide.com is part of an emerging new trend that offers various financial and social rewards for participating in progressive and environmentally friendly behavior(see Brian Edquist's recent WC article on Dual Currency Systems).The company started four years ago and has since gained 20,000 members, an impressive "60 percent of whom had never shared a ride before." Read more about NuRide in Sarah Lemagie's recent Star Tribune article and visit their website at www.NuRide.com to give it a try.