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Networks for Change

By WorldChanging Chicago blogger Jason Diceman

There is no shortage of articles about how social networking sites like MySpace and FaceBook can be used to support grassroots and progressive campaigns and professional networking sites like Linkedin and XING can help you get connected in your sector, but what about the networking sites specifically created to support social and environmental causes?

Worldchanging has been covering this trend on an ongoing basis (see for instance, Idealist, Be Green, David Weinberger on Social Software), but there are enough new sites connecting people, organizations, and projects, that it seemed time for a round-up.

In this article, we examine some leading networking sites with an aim (and capacity) to succeed in helping people achieve real change in the world.

With 7.7 million members, Care2 is a green consumers' haven and social networking space. It has a wide range of features, including petitions, groups, blogs, e-cards, eco-shopping, click2donate, even online dating. The content focus is healthy, green, and ethical lifestyles, with an emphasis on animal rights. The discussion groups are popular, and the collaborative C2NN news portal is an impressive example of media democracy. Is it a vegetarian natural food store? Is it a revolutionary conference on the verge of coalescing an international movement for peace and sustainability? An interesting mix, and with this many members, a mix worth watching. is a multilingual international directory that lists over 126,000 members profiles and 70,700 organizations, helping to connect people with the right skills to opportunities at progressive organizations. That said, Canadian job seekers are better served by listings on The social networking is limited to creating a profile, sending messages to other members and using the brand new groups function, but it could be enough to connect the right people together to help nonprofits achieve their funders’ goals.

TakingITGlobal is a Canadian-born international community site with over 162,000 "young people interested in making a difference”. Note there is no user age limit and there are many users over 30. The fully multi-lingual site site provides excellent opportunities to share opinions, ideas, projects and experiences, through art, articles, discussions and newly added podcasts. Beyond connecting wired young change-makers, and informing them with educational resources, TIG lists over 1,600 financial opportunities in the form of awards, contests, grants, and scholarships. A similar US-focused youth site is, which encourages community projects.

New this summer is Razoo, a tagging-based community site where user can create, subscribe to, and interlink user defined causes, acts, goals, and discussion groups. With a membership of over 18,000 users making friends, taking actions together, and co-inspiring each other, this site could have the right ingredients to become an important tool for facilitating collaborative actions for achieving goals of change. is a similar user generated actions site but includes the linking of US politicians and Nonprofits who accept donations. A similar but less popular site USA only site (2people) has been discussed on Worldchanging before.

WiserEarth is another new site aiming to aid to build a community for positive change. Though it does not emphasize concrete actions the way does, or have the work opportunity listings of Idealist, it does provide an incredible listing of over 107,000 organizations around the world, and useful wikipages. With 5100 members after 5 months, if it gains a critical mass of active users, it has the right ingredients to become an important place to be.

There are a number of other sites that don't quite fit our theme, but are nevertheless worth mentioning:

  • The Orion Grassroots Network - a network not of people, but of organizations.

  • User generated green campaigns in the UK, via Greenvoice. The groups seem quite sparse and the most money raised for any campaign was 310 UK pounds. Its not clear how new the site is but the site founders have only been members for 5 months. Not a lot of uptake yet, but an interesting model.

  • The TEDsters and friends of TED have their own social networking (must be logged in to see users). No user blogs or groups, but a detailed profile and email link.

  • Change Everything - A VanCity sponsored project, focused on BC. People blog about about personal actions they are taking to support positive change. Not much detail in the profiles or other features. An interesting model.

  • Helpalot is “a social charity site that helps you find projects you can trust.” A 2006 school project from a Dutch grad student. It has yet to gain enough membership to make much impact, but this another kind of connecting for which there is clearly a need.

Finally, in a class by itself, we find Created by the Ontario based Centre for International Governance Innovation, is a networking and resource site for professionals who work on global issues and government policy. English speaking academics, consultants and bureaucrats meet here to share insights and citations on governance. The high profile institutions that act as content and community partners have seeded the membership with many Canadians and set the professionalism bar very high. Igloo is an ideal place to host a governance discussion forum, post your policy wonk blog, find reputable research papers, and search for potential collaborators to inform your public affairs related project.

Hopefully by now you're springing from your seat to tell us about the social networking sites for social change we've missed. We'd love to hear success stories in this space, what you're using, what's working. Please drop a comment below and share any new and promising spaces you know and love, how they work, and why.

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Nice roundup, Jason -- thanks! I'd love to see more in-depth analysis of some of these sites in the future! I think the lessons of success (and failure) here are worth digging into.

Posted by: Jon Stahl on 12 Nov 07

Thanks Jason, for the roundup and for mentioning Idealist!

Posted by: Julia Smith on 12 Nov 07

Correction:, is the only social network site focused exclusively on climate change, and thus is not really similar to, which has no issue focus. Also, 2People is not USA-only, it has members in about 45 countries around the globe.

This is an interesting roundup, and I'd love to see more analysis about what works and doesn't work on these sites.

Posted by: Phil Mitchell on 12 Nov 07

This is a great discussion. I would like to bring attention to another site that might interest people. The social, economic, and environmental problems caused by cookie cutter housing are important issues that need to be given a much larger voice. A group of 35 Master of Architecture students at the University of Calgary took on the challenge of launching a group to bring awareness to these issues. PROJECT OUTRAGE is an online protest against deceitful marketing, poor construction, bad design, and environmental neglect in the housing industry. It is a place for everyone to share their stories, frustrations, and criticisms about the too fast world of production housing. Please feel free to examine the site, add your comments, and sign our declaration. In addition to the website we also have a facebook group (Project Outrage) that you can joint to share your personal outrages.

Posted by: Tiffany Whitnack on 12 Nov 07

I work for Idealist and just wanted to say thanks and to mention some changes coming to our site related to social networking. We're looking to adapt all of the organization, user and group profiles on our site into a networking system to facilitate more connections. Though this isn't terribly new to the internet, what we think sets us apart is our emphasis on face-to-face collaboration, whether that's through finding a job or our new organizing tool, Idealist Groups.

Posted by: Douglas on 12 Nov 07

I work on I wanted to emphasize how organizations can be added to the directory by ANYONE. It's a free tool for anyone to browse and edit, as it allows for the full range of nonprofits and community groups around the world to be represented. It also helps smaller groups gain visibility among larger more prominent groups. The organizations are also indexed by nearly 400 areas of focus such as: Alternative Energy, Worker's Rights, Local Food Systems and Peace and Peacebuilding.

Posted by: MichaelK on 14 Nov 07



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