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Jer's Environmental Facts Label Gains Buzz
Sarah Kuck, 2 May 08

CNET.com and Package Design Magazine have recently covered Worldchanging contributing editor Jer Faludi’s ideas for Environmental Fact Labels, saying that they may indeed be the future of green labeling

From designer clothing to processed food, we use labels to tell us the (perceived or real) value behind what we are choosing to buy. So why not have eco-nutrition labels that convey not only the brand, but the backstory?

To help us realize the full impact that our purchases will have, Jer has been working to create the idea of an “Environmental Facts” label that lists the production impacts and all ingredients.

CNET writer Elsa Wenzel writes that perhaps one day soon a corporation’s practices and materials will be as easy to size up as calories and fats in a box of cookies.

Way to go, Jer!

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