In this vintage Worldchanging essay, Alan AtKisson makes clear his mission to help people everywhere understand the importance of seeing the economic benefits behind keeping the environment cleaner. For when it comes to spending money on the environment, says AtKisson, it's not a cost -- it's an investment.
Because the world is now brimming with proof that very many expenditures to keep our environment cleaner, help prevent climate change, and otherwise save our hides (as well as the hides of other creatures) are also profitable. Very profitable indeed.
Here is what I ask you to do: Read the following examples, commit them to memory, and whenever you hear or see someone using the phrase "environmental cost" inappropriately, offer them a gentle correction. Or a firm correction. Or, if you think this is what they respond to best, offer them a derisive sneer and say, "My, you obviously skipped a few days during your introductory course in economics, didn't you?"
AtKisson's article exemplifies places and companies from Germany to Japan, the United Kingdom to California that are helping to teach us a lesson in economic literacy. Read more about them in his article, If It Makes Money, It's Not a 'Cost'!
This piece is a part of our month long retrospective leading up to our anniversary on Oct. 1. For the next four weeks, we'll celebrate five years of solutions-based, forward-thinking and innovative journalism by publishing the best of the Worldchanging archives.