Worldchanging ally Andy Lubershane believes that comics are a Worldchanging medium. A childhood fan of educational cartoons like Larry Gonick's "The Cartoon Guide to…" series, Lubershane values comics for their unique ability "to provide information quickly and humorously" to audiences of all ages.

Combining his artistic talents with his passion for sustainability and innovation, Lubershane created an original series of comics called Earthly Ideas, designed to explain popular concepts and inventions clearly and with a hefty dose of imagination. Worldchanging is thrilled to be the first to publish these entertaining and informative pieces of artistic storytelling.

We'll be releasing one of Lubershane's original comics each week from now until the end of the year. While many of the issues covered in the comics have been discussed on Worldchanging in the past, we hope that you'll be able to use this new medium in a different way … whether it's in your classroom, on your office wall, or to help explain ideas to friends and family.

This first illustration looks at the concept of carbon footprint labeling. Want to read more about this idea? Click for Jeremy Faludi's post on the Eco-Nutrition Label.

(click image to enlarge)

Andy Lubershane researches, writes and cartoons about sustainability from his home in Boston. He can be reached at alubershane[at]gmail[dot]com.

What a great comic series! I can't wait for the next one!

Posted by: Alex on October 6, 2008 6:31 PM

Omniscient voice is a great vehicle.

Posted by: tom on October 6, 2008 8:11 PM

These comics are amazing! I can't wait to see more of them.

Posted by: Andrew on October 7, 2008 4:08 AM

Great!

Posted by: Drew on October 7, 2008 7:46 AM

Omniscient voice *is* a great vehicle! Excellent city and highway mileage! Be sure to change the oil regularly to ensure proper Lubercation.

These comics are a great idea well-executed, and I can't wait for them to really take off.

Posted by: ARP on October 7, 2008 12:10 PM

This sort of communication is exactly what we need right now - clear, entertaining snapshots of where we are and where we can go if we embrace innovation.

Posted by: Kailey on October 8, 2008 1:18 PM

Lubershane's comix are both incisive and insightful. I appreciate their wry blend of humor and playfulness and look forward to learning more. Huzzah, huzzah.

Posted by: Eric on October 9, 2008 3:37 PM

The idea for 'carbon footprint labels' is admittedly cute, but wildly impractical, and even counter-productive. For the sake of accuracy, shipping to every major metropolitan and rural area would have to be calculated individually. Give me a break; no one will go through that trouble. Even zealots who do are going to come off as smarmy. We should be focusing instead on locally produced products advertising the fact that unnecessary transport can be minimized.

Posted by: Ben Noetzel on October 17, 2008 2:11 PM