Cancel
Advanced Search
KEYWORDS
CATEGORY
AUTHOR
MONTH

Please click here to take a brief survey

London Tap Water Just Got Sexier
Julia Levitt, 12 Dec 08
Neil Barron's winning carafe design
Image source: Interior Design
Winning-carafe---Tap-Top.jpg

Leave it to Londoners to make the relatively mundane act of drinking tap water into a stylish, fabulous brand experience.

London Mayor Boris Johnson and local utility Thames Water recently announced the results of a design contest to create the signature serving vessel for London On Tap, an initiative meant to encourage Londoners to choose tap water over bottled.

As David Owens, chief executive of Thames Water, proudly told Interior Design:

Now [Londoners] will be able identify our tap water with Neil’s stunning design, and drink the best water from the best bottle.

Contest winner Neil Barron received a prize of £5,000 from Thames Water for his design, called "Tap Top" (pictured above). According to Interior Design, the carafe will be manufactured in England and available for sale to the hospitality industry in spring 2009, with potential plans for selling it to the public under discussion as well.

Though a gimmick for sure, the contest is a smart way to bring high style and sophistication to simple tap water, which is both less expensive and less wasteful than bottled water. And we think it's only fair: slick branding is, after all, one of the tricks that the bottled water industry has always used to its own advantage. (My personal favorite detail? The four slender spouts neatly trap ice cubes inside the carafe...)

More about tap water and bottled water in our archives here, here and here.

Thanks to Worldchanger Morgan Greenseth for the tip!

Bookmark and Share


Comments

I thought WorldChangers might enjoy this funny, slightly cruel Green Thing video about the insanity of drinking criminal mineral water: http://www.dothegreenthing.com/content/tears_of_a_cloud


Posted by: andyh on 13 Dec 08

no request is too extreme http://www.real-wishes.com


Posted by: maurice2k7 on 14 Dec 08

Post A Comment

Please note that comments will remain open for only 14 days after the article is posted. While previous comments will remain visible, attempts to post new comments after this period will fail. This helps stop comment spam, so your forebearance is appreciated.

The Worldchanging comments are meant to be used for further exploration and evaluation of the ideas covered in our posts. Please note that, while constructive disagreement is fine, insults and abuse are not, and will result in the comment being deleted and a likely ban from commenting. We will also delete at will and without warning comments we believe are designed to disrupt a conversation rather than contribute to it. In short, we'll kill troll posts.

Finally, please note that comments which simply repost copyrighted works or commercial messages will be summarily deleted.

REMEMBER PERSONAL INFO?
Yes No

NAME


EMAIL ADDRESS


URL


COMMENTS



EMAIL THIS ENTRY TO:

YOUR EMAIL ADDRESS:


MESSAGE (optional):


Search Worldchanging

Worldchanging Newsletter Get good news for a change —
Click here to sign up!


Worldchanging2.0


Website Design by Eben Design | Logo Design by Egg Hosting | Hosted by Amazon AWS | Problems with the site? Send email to tech /at/ worldchanging.com
©2012
Architecture for Humanity - all rights reserved except where otherwise indicated.

Find_us_on_facebook_badge.gif twitter-logo.jpg