Advanced Search

Please click here to take a brief survey

Watch This Video: Flooded McDonald's
Regine Debatty, 11 Feb 09

The South London Gallery in London is currently showing a brilliant video by Danish collective Superflex. Damn! did i have to walk to find that gallery! (thanks Gunnar for pointing me in the right direction.) Little did i know at the time that the artists had uploaded the film online:

Flooded McDonald's from Superflex on Vimeo.

As deeply rooted into economic and political awareness as ever, Superflex' latest opus, Flooded McDonald's is a 20 minute video that shows the model of a typical but empty McDonald's gradually being submerged with (collected than recycled) water.

The work is both intensely dramatic and irresistibly funny. Flooded McDonald's goes beyond the usual fast food suspect. It hints at the consumer-driven power and influence, but also impotence, of large multinationals in the face of climate change. Unlike some documentaries on the same subject, the movie doesn't point an angry finger, it doesn't give lessons nor does it make you feel as guilty as sin. Instead, the film elegantly and comically allows you to draw your own conclusions.

Flooded McDonald's is on view at The South London Gallery through March 1, 2009.

Related: Open Source Beer.
Don't Panic has an interview of Bjørnstjerne Christiansen from Superflex. rebel:art saw the video online first!

This piece originally appeared on Regine Debatty's site, We Make Money Not Art

Bookmark and Share



MESSAGE (optional):

Search Worldchanging

Worldchanging Newsletter Get good news for a change —
Click here to sign up!


Website Design by Eben Design | Logo Design by Egg Hosting | Hosted by Amazon AWS | Problems with the site? Send email to tech /at/
Architecture for Humanity - all rights reserved except where otherwise indicated.

Find_us_on_facebook_badge.gif twitter-logo.jpg