Graphic design students in Los Angeles are working to bring beauty to PSAs asking residents to choose native plants.
According to the CalArts Design campaign, "No Green in Los Angeles," more than 60 percent of urban water consumption goes toward landscaping. The campaign states that replacing traditional manicured lawns with native plant gardens would mean huge water savings for the city.
From colorful billboards to sleek cell phone applications, the proposed designs are meant to encourage residents to plant "lawns with less thirst." We think there are way better things to do with yards than grow lawns, and we are glad to see members of the design community agree.
Designer: CalArts Design Team:
Eileen Hsu, PMFA Graphic Design
Pouya Jahanshahi, PMFA Graphic Design
Manuel Garcia, BFA 4 Graphic Design
Masato Nakada, MFA 1 Graphic Design
Michelle Park, BFA 4 Graphic Design
Maece Seirafi, MFA 1 Graphic Design
Thanks to Chris Burns of Yanko Design for highlighting this project
Image credit: Yanko Design
Great post. Yes, planting native plants has so many benefits besides saving water.