Nominated by Stefan Sagmeister
Ji Lee is a young, originally Korean designer who lives in New York. His first really fantastic project was getting 50,000 empty blank bubble stickers printed and gluing them on the advertising posters all over New York.
This gave passersby a chance to fill out the speech bubble. Ji would go back and photograph the results, often with funny or meaningful results. It's one of those projects where everybody wins: Ji gets to do his project, the public has a chance to talk back to the advertisers, the advertisers gain heightened attention for their posters and I get an ever so slightly funnier, improved New York landscape.
In the meantime, he has designed many other wonderful public projects. Check them out.
This piece is part of Worldchanging's Attention Philanthropy campaign. All week long, the Worldchanging Network will be delivering "attention grants" to worthy projects, individuals, resources and more. You can learn more about these gifts of notice and find other entries by clicking here.