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The Truth About Green Business

Gilsbook.gif In his new book The Truth About Green Business, Natural Logic CEO Gil Friend lays out just how possible it is to run an environmentally-friendly business that provides jobs, serves the community and makes money.

This guide is filled with essential facts and insightful thinking on the subject, making it a must read for any manager who wants her/his business to play a role in the sustainable economy.

In Alex Steffen's words: "For the last few years I’ve been imagining what the essential one-volume green business handbook would look like. Now I don’t need to imagine it, because Gil Friend has written it. The Truth About Green Business is, simply, the best green business book on the market."

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This piece is a part of Resources from the Worldchanging Library. Throughout this series, we will present the best resources from our archives. To view the complete list, please click here.

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Thanks, Worldchanging!

FYI: I'll be speaking about The Truth About Green Business this coming Tuesday evening (at the Commonwealth Club, SF) -- and about the three key barriers to building a sustainable economy. Details/registration at

I hope to see you there!

Posted by: Gil Friend on 14 Aug 09 is a new website devoted to bringing together green building industry employers and skilled green building job-seekers. The site lists hundred of green real estate and building industry jobs with some of the biggest employers and most exciting companies in the green real estate area. will be updated daily and job listings will also be emailed daily through owner ScheinMedia's news service,

Posted by: Ollie on 21 Aug 09

Hello I am trying to start an Anaerobic Digester Business In the state of iowa and i have went threw the goverment channels to get help to get this business start that will help with cleaning CO2 out of the biodgradable material so it can be used as natural gas and the reast of the material left will be used as clean fertilizer for farm use and garden use to. Back to the Goverment iI was told by every goverment office i talked to it was a great idea but sorry we cant help you with the funding of such a project and USDA rep. in Iowa also said they never did any studies on the digester but in reality they did, so I myself cannot believe the goverment in when they say there is funding for these green plans i do not believe them Im sorry, but if there is anyone out here that has any ideas on how i can get this project started and to prove to the world this is just one of the ways to clean up our enviroment to save our lovely earth before it is to late if you wish to contat me i can be reached @ Thank You.

Posted by: Rodney Westemeier on 27 Aug 09

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