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The Back Story
Amanda Reed, 6 Sep 10

Worldchanging's Executive Editor Alex Steffen has long touted the benefits of product backstories -- see "Principle 1: The Backstory" or "Spinach, Feedlots and Knowing the Backstory " for examples -- and now The New York Times is getting hip to the idea: The Back Story

It's always great to see the spread of Worldchanging ideas!

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