Search Results

Keywords: Select a Category------- About Worldchanging Big Systems Business   Branding And Marketing   Bright Green Economy   Resource   Socially Responsible Investment   Transforming Business Cities   Leapfrogging   Megacities   Resource   Transportation   Urban Design And Planning Columns Community   Arts   Education   Empowering Women   Health   Philanthropy   Resource   Social Entrepreneurship Events Features News And Views Planet   Biodiversity And Ecosystems   Climate Change   Imagining The Future   New Science   Resource   Sustainable Development Podcast Politics   Communications And Networking   Media   Movement Building And Activism   Nonviolence   Resource   Transparency And Human Rights Pulling Back The Curtain QuickChanges Shelter   Energy   Green Building   Refugees And Relief   Resource   Water Stuff   Collaboration   Emerging Technologies   Food And Farming   Purchasing Green   Resource   Sustainable Design Team Worldchanging Essays Worldchanging Guests Worldchanging Holiday Worldchanging Interviews Worldchanging Retro Worldchanging Weekend Worldchanging, The Book Your Turn

Select an Author------- Adam Stein Adrian Muller Alan AtKisson Alex Steffen Alex Steffen and Julia Levitt Alex Steffen and Sarah Rich Andrew Zolli Balaton Group Ben Block Billy Matheson Blaine Brownell Brandon Keim Cameron Sinclair Chad Monfreda Chris Coldewey Clark Williams-Derry Craig Neilson David Hsu David Zaks David Zaks and Chad Monfreda Dawn Danby Dina Mehta Eleanor Lang Emily Gertz Emily Leslie Erica Barnett Ethan Zuckerman Geoff Manaugh Gil Friend Hana Loftus Hassan Masum Holly Pearson Jamais Cascio Jennifer Leonard Jeremy Faludi Jill Fehrenbacher and Sarah Rich Joel Makower Jon Lebkowsky Jonathan Greenblatt Josephine Howitt Josh Ellis Julia Levitt Justin Schupp Karl Schroeder Katie Kurtz Leif Utne Malu Fink Mara Hvistendahl Mark Caserta Mark Tovey Matthew Waxman Micki Krimmel Mike Millikin Mindy Lubber Nicole-Anne Boyer Patrick Rollens Regine Debatty Robert Katz Rohit Gupta Ron Dembo Sarah Kuck Sarah Rich Seth Zuckerman Taran Rampersad Ted Rose Uleshka Asher Vinay Gupta Zaid Hassan WorldChanging Team Select a Month------- October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003 November 2003 October 2003

Your search for BRANDING AND MARKETING returned 159 items:

Result pages: 1 2 3 10 >>

Stemming the tide of greenwashing

WorldChanging Team

This past week, I was again struck at all of the attention the media is placing on all things “green”. Green really is the new black (though have you noticed that lots of companies are now touting blue as the new green?). I don’t know about you, but some days I feel like I’m drowning in a green tsunami that’s engulfing the world. With Earth Day behind us, I had hoped for a break from more waves of environmental cheerleading. Not so. Companies continue to rush in with green...

How Not to Pitch Sustainability

Alex Steffen

This is an email I got today: Hi Alex, ...I’m currently working on behalf of Ethos Water and their ongoing mission to provide clean water to children around the world. I’m reaching out to influential (types of site) such as, (name site here) to engage you and your readers in the humanitarian initiatives of Ethos Water (www.ethoswater.com). I was reading your site and I see that you are looking for solutions not just problems, well I think the Ethos Water mission falls within that...

Using Swiming Pools to Reflect Needed New Thinking

Alex Steffen

A clever idea from the world of advertising.

The Predatory Lending Association

Alex Steffen

Sometimes explaining a problem in a particularly creative way can be a form of solution. Predatory lending in mortgages, credit cards and payday loans has been revealed as a central issue in North America over the last year, but many people still seem to have difficulty understanding what it is, how widespread it has become, and why we need regulatory action to solve it. Enter The Predatory Lending Association! This great industry association parody site has a simple mission: The Predatory...

Flack Attack: Corporations Prepare to “Target Green”

WorldChanging Team

by Worldchanging local blogger, Brian Smith: On May 5, 2007, PR Week (a national trade journal) held an ambitious event "Target Green: Making Sustainability Work." The stated goal of the conference was to highlight how corporations are "making meaningful changes that benefit the company, and the planet, and how PR and marketing play a crucial role." Spokespeople at the conference came from some of the largest corporations on Earth: GE, Dow Chemical, Dell, Sun Microsystems, Siemens, UTC,...

Using Bollywood to Teach Drip Irrigation

Sarah Rich

India's International Development Enterprises (IDEI) works to advance locally-appropriate, sustainable development by designing and marketing affordable products that can improve the lives of the rural poor and ease some of the burdens that keep them in dire poverty. Their products are geared towards rural farmers, and primarily deal with water -- probably the most vital and burdensome resource to obtain and use efficiently. Their Affordable Drip Irrigation Technology Intervention program...

All in Green Went My Love Riding

Katie Kurtz

Last December, the Color Marketing Group (CMG), a nonprofit group comprised of color specialists from various industries, made its forecast for 2007 color trends. CMG bases its selection on a combination of cultural and political factors or what they call “influences.�? For 2006 (announced at the end of 2005), the palette fell under the heading of “Techno-Organic.�? Straddling the line between technology and nature, it hinted at a few things to come with subheadings such as...

Influx Interviews

Sarah Rich

A lot of us on the Worldchanging team -- and surely a lot of you -- spend quite a few days each year attending conferences. Exhausting as they usually are, there's no better way to ingest high-concentration inspiration than in three days packed with conversation between brilliant minds and leading voices. Since we can't be everywhere at once, though, the next best thing might look something like the recently released Influx Interviews Thought Pack from Influx Insights, a very worthwhile blog...

Are Carbon Offsets More Than Hot Air?

Joel Makower

A new report that rates providers of retail carbon offsets is out today, and even the anticipation of its publication has caused a flurry of anxiety among some of the 30 companies it reviewed.

Hollywood, Through a Green Lens

Joel Makower

The entertainment industry and the environmental movement have always had a strong relationship, one that, for my money, is double-edged. so it's great to see that Variety, the industry standard, this week has published a special section on the greening of Hollywood.

Result pages: 1 2 3 10 >>