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From The Book

Business: Introduction

Business doesn't have to be destructive. At its core, business is about livelihoods and service: providing for our needs by providing what others need. Increasingly, all sorts of people, from CEOs and economists to consumers and small investors, are realizing that we can remake business to truly serve the public good - and make a lot of money in the process. We can build businesses that embrace sustainability, openness, and fairness not as a sideline ethical consideration, but as the path to profits. Indeed, millions of people are involved in efforts to capture the profit that's available through healing the planet.

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AUTHOR Select One-------All Authors Adam Stein Adrian Muller Alan AtKisson Alex Steffen Alex Steffen and Julia Steinberger Alex Steffen and Sarah Rich Andrew Zolli Balaton Group Ben Block Billy Matheson Blaine Brownell Brandon Keim Cameron Sinclair Chad Monfreda Chris Coldewey Clark Williams-Derry Craig Neilson David Hsu David Zaks David Zaks and Chad Monfreda Dawn Danby Dina Mehta Eleanor Lang Emily Gertz Emily Leslie Erica Barnett Ethan Zuckerman Geoff Manaugh Gil Friend Hana Loftus Hassan Masum Holly Pearson Jamais Cascio Jennifer Leonard Jeremy Faludi Jill Fehrenbacher and Sarah Rich Joel Makower Jon Lebkowsky Jonathan Greenblatt Josh Ellis Josie Howitt Julia Steinberger Justin Schupp Karl Schroeder Katie Kurtz Leif Utne Malu Fink Mara Hvistendahl Mark Caserta Mark Tovey Matthew Waxman Micki Krimmel Mike Millikin Mindy Lubber Nicole-Anne Boyer Patrick Rollens Regine Debatty Robert Katz Rohit Gupta Sarah Kuck Sarah Rich Seth Zuckerman Taran Rampersad Ted Rose Uleshka Asher Vinay Gupta Zaid Hassan WorldChanging Team
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