Known for his expertise in strategy and business planning, environmental and broader sustainability issues, marketing and communications, and market research, Peter is strategic counsel and client lead at Junxion. His experience spans the world of corporate, government and non-profit clients across North America. Peter also holds an MBA (with distinction) specializing in Environmental Management.
Peter previously served as the Vice-President of Communications and Marketing at Mountain Equipment Co-op, Canada's largest consumer co-operative and a leader in social and environmental responsibility. As an active member of the executive team, he was responsible for MEC's communications, marketing, market research, and French adaptation and translation strategies.
A recipient of Business in Vancouver's "40 under 40" award, Peter is an active member of various progressive business and community initiatives. He currently serves as Co-chair of the Vancity Community Foundation and chairs the B.C. Study Tour Committee of the 2008 Governor General's Leadership Conference. He also served as Chair of Canadian Business for Social Responsibility for more than four years.