

Walmart has just unveiled its new Sustainability Index, a project that's been in the works for more than a year, but which is — finally, after much anticipation and more than a little handwringing by industry, activists, and others — part of the public discourse. The advance stories over the past few days have been amped up to the point of breathlessness, involving adjectives like "huge" (perhaps) and "audacious" (probably), with one story suggesting the Index will "shake the world"...

Can the company that tamed financial accounting do the same for carbon accounting? That's the aim of Green Snapshot, a just-launched free service of Intuit, the company that makes popular financial management software like Quickbooks and TurboTax. Snapshot is aimed at the same market as those products: millions of small and midsized companies, few of which have the time, temperament, or temerity to calculate their company's carbon footprint, let alone take action to reduce it. The program...

If you were to believe the hype — from politicos, the mainstream media, the blogosphere, academics, activists, and countless green gurus — you'd think that President Obama and Congress are readying to unleash small armies of green workers across the USA. "Green jobs" has become a rallying cry for activists and politicians alike. They're soon to arrive, and in big numbers — right? Well, maybe. The fact is, we don't really know what a green job is, let alone how to count them and...

The promise of the green economy and the clean-tech revolution is that they will bring a new wave of job opportunities — productive and respectable jobs at every part of the economic spectrum, from line workers to senior managers. Nonprofit groups like the Apollo Alliance have made this part of their raison d'etre. A steady drumbeat of studies since the late 1990s has told us that burgeoning markets for solar, wind, clean transportation, and other technologies would represent the next...

At last, the climate revolution is getting -- well, consumer-friendly. Today marks the launch of Climate Counts, a new nonprofit initiative to rate major consumer brands on their climate commitments and performance.

To paraphrase Kermit: It isn't easy being red, white, and blue. Arriving in London this past week was something of a shock to the system, a jolt of reality that was both delightful and disarming. The town seems to have gone carbon crazy, offering up a display of initiatives from both the public and private sectors that highlighted how far behind the U.S. has fallen. The consciousness about carbon here seems to be sky-high. Within minutes of deplaning at Heathrow on Wednesday, I was greeted...

What to make of the North American International Auto Show in Detroit, from which I've just returned? Green innovations were there -- but they were hard to find.

A new report that rates providers of retail carbon offsets is out today, and even the anticipation of its publication has caused a flurry of anxiety among some of the 30 companies it reviewed.

"WANTED: One highly motivated, business-savvy, environmentally minded, entrepreneurial self-starter, looking to have a potentially worldchanging impact on how business gets done from a sustainability perspective. Must be willing to move to a small town in northwestern Arkansas. Inquire within."

The entertainment industry and the environmental movement have always had a strong relationship, one that, for my money, is double-edged. so it's great to see that Variety, the industry standard, this week has published a special section on the greening of Hollywood.
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